Engage. Motivate. Educate.
Active Transportation Marketing
In 2007, VANGEL was selected as the marketing firm responsible for the identity and public awareness components of the Federal Highway Administration’s Nonmotorized Transportation Pilot Program in Columbia, Missouri.
The program goal: to increase active transportation and achieve mode shift.
Our strategy: don’t preach to the choir.
Instead, we engage, motivate and educate the broadest audience possible—from the recreational bike rider to the errand-running mom in the minivan to the guy who loves his SUV. We encourage everyone to give walking and biking a try.
The program goal: to increase active transportation and achieve mode shift.
Our strategy: don’t preach to the choir.
Instead, we engage, motivate and educate the broadest audience possible—from the recreational bike rider to the errand-running mom in the minivan to the guy who loves his SUV. We encourage everyone to give walking and biking a try.
PUBLIC RELATIONS All content created exclusively for the city of Columbia, Missouri by VANGEL.