In 2007, VANGEL was selected as the marketing firm responsible for the identity and public awareness components of the Federal Highway Administration’s Nonmotorized Transportation Pilot Program in Columbia, Missouri.

The program goal: to increase active transportation and achieve mode shift.

Our strategy: donít preach to the choir.

Instead, we engage, motivate and educate the broadest audience possible—from the recreational bike rider to the errand-running mom in the minivan to the guy who loves his SUV. We encourage everyone to give walking and biking a try.

All content created exclusively for the city of Columbia, Missouri by VANGEL.